In the United States, the granting of television and radio licenses by the FCC is contingent upon the station broadcasting a certain amount of public service advertising. Am J Epidemiol. Transl Behav Med. During the decolonization era from the late s to the s, British and French firms operating in Africa and Asia at first largely ignored local, nationalistic aspirations.
An innovative appeal was to health consciousness; the ads directed at the middle-class men promised that "smoke not only checks disease but preserves the lungs. Walter Thompson London in flyers In the United States aroundVolney B.
Ultimately, researchers seeking to maximize their recruitment budget should consider using a combination of advertising strategies. Similar findings were reported by Rait et al [ 17 ] who also compared cost and conversion rates of participants recruited to a smoking cessation study.
J Med Internet Res. Basic Books. Haynes, "Advertising and the History of South Asia, —" p.