Forgot your password? Sherman, who joined the channel after 18 years as a marketing executive at Verizon, puts it this way: "We are breaking out of the ghetto in a way it's never been done before. It definitely gives you a competitive advantage.
Column archive. Scroll To Top. Remember me. What they found confirms what founder and CEO of Prime Access publications have been tracking since The LBGT community is large, generally affluent, notably tech-savvy and unusually loyal to companies that reach out directly to it.
Sherman, who joined the channel after 18 years as a marketing executive at Verizon, puts it this way: "We are breaking out of the ghetto in a way it's never been done before. Surprises on reality television are so cheap and common these days that most new twists and turns generate little more than a cynical chuckle from seasoned viewers.
Census Bureau figures show that there are over 19 million openly gay and lesbian people in North America. The gay and lesbian market represents one of the largest, most affluent minority-marketing groups in North America. Other programs include Real Momentum , a documentary series, a reality show called Jacob and Joshua about gay brothers in the music industry and a music series called NewNowNext.
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